Traffic Methods Part 13

Giving Away

Give, and you shall receive. Now, where have we heard this before?
Whether this adage works in all aspects of life or not is a matter of personal opinion,
but on the Internet it always works. When you give something away, it helps in
bringing in better prospects to your online business.


But, what can you give away? It is highly important that your giveaway is something
or value. It should be something that a receiver would cherish, because this is what
adds to your credibility as a service provider.


You might be having a question in your mind right now – how does a giveaway help
in bringing traffic or business to your website?


This happens through lead capture methods. When you give something away, you
put a link where people can download the product from. This link takes them
through a lead capture page, also known as a squeeze page. Here they are asked to
opt in with their email id so that they can get more such freebies in future.


Assurances are made to the effect that their email id won’t be sold over to anyone
else and that spam won’t be sent to them. People usually give their links because they
know they will be getting something valuable for free. When you get these leads, you
can market them through other ways such as email marketing.


So, what are the things that you can give away? Even giveaways undergo surges and
ebbs in their popularity on the Internet. Currently, the best things to give away
include the following:-


→ eBooks
→ Newsletter Subscriptions
→ Free Offers on Products from Partner Sites
→ Informative Listings