Traffic Methods Part 11

Podcasting

Despite the fact that podcasting has been around for some time now, not many
marketers are using it yet. Due to that reason, there is still the newness factor
associated with it, which works to your advantage actually. This is still a new age
technology which can bring a lot of targeted traffic to your door if you would let them
in. Here is a brief look into how podcasting works.


Basically, podcasting is like having a radio channel of your own on the Internet. You
do not have to bow down to any rules and regulations because none apply. You
simply have your audio content which you are beaming to a lot of people on the
Internet. These people are your audience. They have, in fact, asked to be marketed.
They want to know about your products. When you podcast to them, there is a very
high chance that these people will convert to being your visitors.


So why are these people hot traffic for you? The reason behind that is that podcasting
works only for people who have subscribed to your RSS feeds. When you put up an
audio segment, those audio files automatically get downloaded to the audio devices
of the people who have subscribed to the feeds.


You need special software to create a podcast. This software is simply known as
podcasting software or a podcasting mixer. Basically it is a tool that converts an
audio file into a file into a digital file that can be downloaded over the Internet. The
following is a list of two of the most popular podcasting software:-


Feed for All (http://www.feedforall.com/)
Podcast Studio (http://thepodcaststudio.com/)

Using podcasting sets you apart from the usual breed of Internet marketers. This is
certainly a method that you need to seriously consider to improve your prospects.