Traffic Methods Part 12

Viral Marketing

Viral marketing is not just an Internet-based concept; it applies to the real world
also. Fundamentally, viral marketing happens when someone who has used a
product speaks about it favorably to another person. If you watch a movie and
recommend it to your friend, you are virally marketing the movie. On the Internet, if
you post a favorable comment about a product or a service, you are virally marketing
it. In fact, on the Internet even if you criticize a product, you are virally marketing it.
There’s a reason behind that. Whatever your comment is, positive or negative, it does
one thing – it increases the recall value of the product. People begin to identify the
brand better. The product becomes more searchable over the Internet. Hence, viral
marketing always works.


All social networking sites are avenues for virally marketing products. Your blogs are
places where your product gets virally marketed. This also happens on forums and
video and photo sharing sites. Your articles are tools of viral marketing too. So, you
see that viral marketing is not an isolated method. It is, in fact, an umbrella term for
the various marketing practices you employ.


Viral marketing works because it tells potential buyers about the product so that they
begin thinking seriously about buying the product. It improves the recall value of a
product and makes it more visible. On the Internet, a product that is visible is a hit.