DIFFERENT IM STRATEGIES PART 2

6. The "Tragic Story" Strategy
The "I'm going to tell you a personal, tragic story, that I've been
keeping a secret for awhile now..." strategy tells your prospects that you
are going to reveal something personal and bad about your life that
you've been hiding. People will want to see what kind of personal
problems that you've had and how it relates to your product. It could
be a story about past financial problems, relationship problems, health
problems, etc. People will see even business owners have problems and
see how your product got you through or solved those personal
problems.



7. The "Visual Bonus" Strategy
The "Bonus: you'll get the comic book version..." strategy tells your
prospects that they will have a little entertainment when reading your
information. Your information could be in the form of product
instructions, quick start guides, ebooks, follow along guides for
audio/video products, etc. Entertaining bonus pictures, drawings, photos
and/or graphics can visually attract people to purchase your main
product.



8. The "They Are Watching Me" Strategy
The "I can't reveal everything right now because my competition is
watching..." strategy tells your prospects that you will tell them more
about your new product when it's almost released and you don't want
your competition to copy you. You could also give them other reasons
such as they will try to rip you off and steal your profits, they will create
a cheap generic version that will fail to help them, etc. It shows how
evil your competition is or can be and most people won't want to buy
from those types of businesses.




9. The "First To Know" Strategy
The "Bonus: be on our priority notification list..." strategy tells your
prospects that if they purchase your product you will put them on an
alert list that will tell them about new products that come out that could
help them. Of course, it could be related, non competing products that
you could make commissions on. People like to be the first to know and
benefit from new products.



10. The "Cheat Sheet" Strategy
The "Bonus: get the cheat sheet version..." strategy tells your prospects
if they purchase your product you will show them a better way to gain
the desired benefit. It could be that the cheat sheet will show them how
to use your product to improve their life faster, reach their goals easier,
get over life's obstacles effortlessly, gain benefits while they are
sleeping, to find hidden shortcuts that will save them time and money,
etc.