Different IM strategies Part 1

1. The "Money Offering" Strategy

The "(no.) people have already offered us money to reserve the
product..." strategy tells your prospects that your product must be hot if
people are trying to make sure that you hold their spot before it's
released. You can mention that you told the people they couldn't do
that and they will just have to be present when the product goes live so
it's fair for everyone.


2. The "URL Privilege" Strategy
The "don't share this link with anyone..." strategy tells your prospects
that they should be privileged to be on your list/web site because only
they know about the special URL. It could be that the web site has a
free product just for them, a discount to a particular product, a sign up
form to your affiliate program, etc. You can make the link sound extra
special by telling them it's against your terms of service if they share it
with anyone or make the sign/click on/agree to a nondisclosure contact
before they get to see the web site.



3. The "Electric Discount" Strategy
The "I'll take the amount off the physical version..." strategy tells your
prospect that you will be releasing a physical version of your product
that is related to the electronic version they already bought. You are
also saying that you will take the price they paid for the electric version
off the price of your upcoming physical product. So, non buyers of the
electric version will have to pay a higher price for the physical version
and they won't.



4. The "Future Warning" Strategy
The "this may be my only chance to warn you before..." strategy tells
your prospects that they may not face the future without reading your
advertisement. When you warn people about something it's usually bad
so people take notice. You could warn them about your competition's
product, about an upcoming price increase to one of your products, an
event in the world or your industry that could affect them from gaining
their desired benefit, etc.



5. The "Controversial Ending" Strategy
The "this will help end the controversy in your life..." strategy tells your
prospects that your product will relive the tension and frustration they
are personal having or with someone else in their life. People want to
heal mental and/or physical battles with themselves or
arguements/disagreements/bad relationships that they are having with
others. Usually people's controversy is related to a product benefit that
they aren't getting. You just need to show them how your product can
help end their specific controversy