DIFFERENT IM STRATEGIES PART 2

6. The "Tragic Story" Strategy
The "I'm going to tell you a personal, tragic story, that I've been
keeping a secret for awhile now..." strategy tells your prospects that you
are going to reveal something personal and bad about your life that
you've been hiding. People will want to see what kind of personal
problems that you've had and how it relates to your product. It could
be a story about past financial problems, relationship problems, health
problems, etc. People will see even business owners have problems and
see how your product got you through or solved those personal
problems.



7. The "Visual Bonus" Strategy
The "Bonus: you'll get the comic book version..." strategy tells your
prospects that they will have a little entertainment when reading your
information. Your information could be in the form of product
instructions, quick start guides, ebooks, follow along guides for
audio/video products, etc. Entertaining bonus pictures, drawings, photos
and/or graphics can visually attract people to purchase your main
product.



8. The "They Are Watching Me" Strategy
The "I can't reveal everything right now because my competition is
watching..." strategy tells your prospects that you will tell them more
about your new product when it's almost released and you don't want
your competition to copy you. You could also give them other reasons
such as they will try to rip you off and steal your profits, they will create
a cheap generic version that will fail to help them, etc. It shows how
evil your competition is or can be and most people won't want to buy
from those types of businesses.




9. The "First To Know" Strategy
The "Bonus: be on our priority notification list..." strategy tells your
prospects that if they purchase your product you will put them on an
alert list that will tell them about new products that come out that could
help them. Of course, it could be related, non competing products that
you could make commissions on. People like to be the first to know and
benefit from new products.



10. The "Cheat Sheet" Strategy
The "Bonus: get the cheat sheet version..." strategy tells your prospects
if they purchase your product you will show them a better way to gain
the desired benefit. It could be that the cheat sheet will show them how
to use your product to improve their life faster, reach their goals easier,
get over life's obstacles effortlessly, gain benefits while they are
sleeping, to find hidden shortcuts that will save them time and money,
etc.

Different IM strategies Part 1

1. The "Money Offering" Strategy

The "(no.) people have already offered us money to reserve the
product..." strategy tells your prospects that your product must be hot if
people are trying to make sure that you hold their spot before it's
released. You can mention that you told the people they couldn't do
that and they will just have to be present when the product goes live so
it's fair for everyone.


2. The "URL Privilege" Strategy
The "don't share this link with anyone..." strategy tells your prospects
that they should be privileged to be on your list/web site because only
they know about the special URL. It could be that the web site has a
free product just for them, a discount to a particular product, a sign up
form to your affiliate program, etc. You can make the link sound extra
special by telling them it's against your terms of service if they share it
with anyone or make the sign/click on/agree to a nondisclosure contact
before they get to see the web site.



3. The "Electric Discount" Strategy
The "I'll take the amount off the physical version..." strategy tells your
prospect that you will be releasing a physical version of your product
that is related to the electronic version they already bought. You are
also saying that you will take the price they paid for the electric version
off the price of your upcoming physical product. So, non buyers of the
electric version will have to pay a higher price for the physical version
and they won't.



4. The "Future Warning" Strategy
The "this may be my only chance to warn you before..." strategy tells
your prospects that they may not face the future without reading your
advertisement. When you warn people about something it's usually bad
so people take notice. You could warn them about your competition's
product, about an upcoming price increase to one of your products, an
event in the world or your industry that could affect them from gaining
their desired benefit, etc.



5. The "Controversial Ending" Strategy
The "this will help end the controversy in your life..." strategy tells your
prospects that your product will relive the tension and frustration they
are personal having or with someone else in their life. People want to
heal mental and/or physical battles with themselves or
arguements/disagreements/bad relationships that they are having with
others. Usually people's controversy is related to a product benefit that
they aren't getting. You just need to show them how your product can
help end their specific controversy

TRAFFIC METHODS PART 20

Social Bookmarking

Social bookmarking is when someone comes across a website and then bookmarks it
for future reference. In the world that we live in, people don’t just want to keep what
they like from others. In fact, the sooner a website is added as a bookmark, the better
it is because that means a lot more visitors will come to your website.


Digg and StumbleUpon are social bookmarking sites, but differences abound in both
of them. Digg is mainly for the general audience, who want o know about various
things. StumbleUpon helps to define niches so that a whirlpool of targeted traffic can
visit your Internet offering.


The world that we live in is the world of Web 2.0. People have got all the options
needed to find out about products on the Internet before they decide to purchase it.
This is where social bookmarking comes in handy. If people genuinely like a product,
they will surely recommend it to others.