Traffic Methods Part 7

Link Exchange Programs

Link exchange programs are just what their names indicate. Website owners promote
each other’s links on their sites. These are similar to traffic exchange programs in
that many people come together to promote each other’s businesses. But the
difference lies in the way this promotion is done. In traffic exchange programs, the
link promotion is done on a separate website directory. However, in link exchange
programs, the promotion is done on the websites of the participants themselves.


Link exchange is done through text as well as banners. The people who want to
promote their sites make their links available in the form of HTML codes or banners.
These are then picked up by other webmasters and promoted on their own sites.
The main intention is, of course, to get as much visibility as possible. When more
people begin clicking on the ads, the SEO of the link automatically increases and still
more people come in. Like many other SEO methods, implementing a suitable link
exchange program helps you to get more eyeballs on your website.


But there is a distaff side of link exchange that you have to think of. You need to
promote your website link only on websites that are equal to or greater in popularity
than yours. Submitting to a low ranking website will do nothing to your PageRank.
Similarly, you should not accept sites that are very low in status than yours. This will
adversely affect your own PageRank.


You can get free websites for link submission as well. For this you will need to contact
the website owner directly. Use a service such as WhoIS to know who the owner of a
particular website is and their email contact so that you can communicate with them
directly. You can find details about any webmaster of any website using WhoIS which
you can obtain from http://ping.eu.


Link exchange is a very good method of bringing in traffic to your website; however,
if you are looking for targeted traffic – i.e. traffic that will be really interested in
buying your products – you will need to look harder and use some other methods in
conjunction with this.