50 product creation tactics Part 2

26. Why would they buy it instead of another product?
27. When will the product be bought?
28. How can a customer buy the product with as little fuss as
possible?
29. Consider the format for your product. Will it be in the form of an
ebook, a video, or some combination of the two?
30. If an ebook, what type of file will you go with? Use a format,
such as a pdf, that everyone can manage with equal ease.
31. If a video, also make sure the product is in a format that works
with all major video software types.
32. If a combination of the two, make sure the video and the text of
the ebook fit together seamlessly and do not contradict one
another.
33. If you have trouble developing your own product from scratch,
consider becoming an affiliate.
34. If possible, get the product private branded so you can sell it
under your own company name.
35. Obtain master resell rights as part of your process for selling a
previously developed product.
36. Combine two acquired products into one easy package, giving
what is old a new look.
37. Find your markets. Use your social networking sites, browser
searches, and simple word of mouth to figure out who would be
interested in the product.
38. Use terms that people can understand with ease. Stay away
from too many industry terms.
39. Explain the technical terms you do use in everyday English.
40. Look for informational products that have passed into the public
domain. If you find something promising, rework it into your own
product and design a new package.
41. For new products to add to your line, turn to your existing
customers for suggestions.
42. Set up a page on your web site and ask for suggestions of what
people would like to see in the way of a product.
43. Test-drive your informational product. Once it is complete, try it
out for yourself, to make sure it does what it is supposed to do.
44. Have a friend test drive the product. Your friend might spot
something that would refine the product and increase sales once it
is released.
45. Set up a test group – possibly past customers, or just a few
people who do not know you or your products. The feedback could
prevent you from overlooking something important.
46. Make the product as user friendly as possible. This not only
means a format that can opened with ease, but also a file that can
be downloaded easily, even on a slow connection.
47. Create support products that will help point toward your main
product.
48. Set the product aside for a few days, then take a second look. If
everything is in order, then release it.
49. Keep it simple – the less complicated your product is, the more
appealing it will be to more customers.
50. Always be proud of what you develop. If you don’t think it is
good enough to sell, then don’t risk your reputation by putting it
out there for the world to see.