Traffic Methods Part 10

Video Sharing

Video sharing has becomes a much formidable method of traffic generation
especially after the unbelievable popularity of YouTube. (http://www.youtube.com/).
Today, there are several other wannabes that are in the YouTube mould, but for a
marketer, video sharing has become synonymous with YouTube marketing.


The concept is simple again. You make an interesting video about some interesting
aspect about your product and then post it on YouTube. With its millions of viewers
per month, you can be sure that your video will be watched several times. If your
video is good, you can draw visitors from your video to your website directly.


YouTube is built for marketers. It has a unique feature in which you can insert a
website link into the video itself and make it clickable. Since the viewer doesn’t have
to undergo the hassle of seeing and typing the email address, you can be assured to
getting more visitors. Also, you can improve the prospects of your video through
content. YouTube allows meta tag descriptions, which means great SEO and also has
content such as headlines which again you can spruce up for SEO. You must also
note that YouTube is a Google subsidiary and hence it uses the amazing Google
search engine.


Another thing that you must note is that YouTube is also a social networking site.
You can make your account there and comment on videos and stuff. This means
people get to talking about your video and the product shown therein. This leads to
another awesome aspect of traffic generation, known as viral marketing.

Traffic Methods Part 9

Social Networking Sites

Social networking has become immensely popular in today’s times. Everyone from
freckle-faced teenagers to octogenarians is using these sites and, in fact, they are
spending a lot of time on them. As a marketer, you just cannot avoid the potential of
these websites in making your site highly-trafficked.


One reason why social networking works as a method of traffic generation is that you
can find people with various interests here, and most of them make their interests
known through their profiles. Many social networking websites are searchable
through meta tags, which are nothing but specialized keywords. Hence, if you have a
business of selling a gardening product, you could easily put ‘gardening’ in the search
bar of a social networking site and very soon a list of all the people who have listed
gardening as a hobby in their public profiles will show up. Then you can send a bulk
email to all these people speaking about your product and can even give them your
business link to visit.


Do you realize what is happening here? You are marketing directly to people who are
interested in gardening, which increases your traffic conversion rate manifold.
The best thing about social networking is that you don’t have to go anywhere to build
your list. You have it right there on the site. However, this also brings in competition.
But, if your product does spell good quality and people are impressed by the content
you provide them, you will stand out eventually.


Social marketing is a fast – almost instantaneous – method of getting traffic. People
usually constantly monitor their social networking profiles. As soon as they get the
email verification from you, they will want to visit the site and check out. This is your
‘make or break’ moment. You have to make sure your emails are right.
The following are three of the most popular social networking sites that Internet
marketers use. Do you have profiles on them already?


Facebook (http://www.facebook.com/)
MySpace (http://www.myspace.com/)
Twitter (http://www.twitter.com/)


This is not the end. There are various niches here such as video sharing sites, photo
sharing sites and several others like that which belong to a special niche of services.
We will speak about them later in this eBook.

Traffic Methods Part 8

Email Marketing

Email marketing is based on lead generation. Leads are people who have done some
activity on your website or on an affiliate website – such as downloading an eBook or
adding themselves to an opt-in list or subscribing to a newsletter, etc. – and have
given their email id in the process. The email id is called as the lead. The collection of
all these people is known as the list.


The actual process of email marketing involves sending informative content through
email to these people on your list. The emails have to be content-rich, providing them
something of value and very subtly nudging them to perform some further action,
such as visit your website for an offer or a free gift. Though the eventual intention is
selling the product, it is not done blatantly in email marketing.


Email marketing brings in a lesser flow of traffic than other methods generate.
Despite that, marketers use this method prominently. The main reason for that lies
in the fact that the low traffic brought by this method is all targeted traffic. The
people who have opted in to become part of your list are people who are interested in
your list. It is very easy to get them to convert. This is the method they refer to when
they say – “Get the customers to come to you; don’t go to them yourself.”
But, the success of this method lies in your email. You have to take care that you
provide something of immense value that these people can use. These can be:-


→ Some latest news about the industry
→ An easier way to do ordinary things related to the niche
→ A set of tips, pointers or guidelines
→ A short but effective how-to guide
→ Directions for getting freebies and discounted offers within the niche
→ Success stories of other people
→ Motivational material
… and so on.


 People are looking for such information on the Internet anyway. When
you send this directly to them in their inbox, your credibility increases. Not only do
you get traffic, but you also get repeated traffic and conversions.