Craigslist
Craigslist (http://www.craigslist.com/) is a highly reputed classified ads site which is
a formidable marketing tool because it can bring in a huge volume of traffic. Today,
Craigslist is widely known as the most popular advertising website known to humans.
It is a city specific classifieds search, but it has a huge approach – at current
standing, Craigslist ads are specific to more than 450 cities and new cities are
constantly added. There are about 7 billion page views on Craigslist every month and
about 20 million people visit the sites advertised on Craigslist every month. All this
makes it very easy to see why Craigslist is one the most favored marketing tools.
When you make a Craigslist ad, most of the same rules apply as they do for other ad
websites. You have to make sure that the headline is catchy, you have good meta tags
defined, words are few and to the point, etc. With Craigslist you can build a back link
to your main website and you can use a Do Follow tag. When you link the ad to your
main website, you have to provide an anchor text. The anchor text is selected after
careful consideration and is very much relevant to the ad website.
Google Analytics (http://analytics.google.com/) is an important tool that you can use
in conjunction with Craigslist. It helps you know where your traffic is coming from.
Once you know which your traffic hotspots are, you could exclude the ads that are
not bringing in a good amount of traffic and focus on those that do.
Posting ads on Craigslist does not just help in making your website visible on the
Internet; it also helps in improving its SEO. That is because as more people begin to
click on your ad, your popularity on the Internet increases.
Craigslist is one of the best things that a marketer can do; you must surely not miss
out on this one.
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